Our history
Founded in 2014 in Tashkent, our brand celebrates and preserves Uzbek traditions while adapting them to the modern world. Inspired by experiences at the Museum of Applied Arts, we aimed to increase international appreciation of our culture.
Over the past decade, our products have gained popularity both locally and globally, showcased at international festivals and fashion shows. We proudly engage with both B2B and B2C clients, expanding our reach and strengthening business connections.
Owner
I'm Abduvali, the founder of the brand, has been inspired by our traditions from a young age. Working in a museum, I realized that clothing can preserve and convey our history.
Our brand has grown into a family business with ten employees, and we take pride in supporting women tailors from remote areas, offering them opportunities to develop and work from home.
Our mission
We aim to preserve the cultural heritage of Uzbek ethnic clothing by integrating it into modern fashion. An essential part of our work is our commitment to the environment; we use only natural materials and breathe new life into pre-owned fabrics and embroideries. Our brand not only offers products but also shares our culture with the world through soulful, meaningful creations.
Why Choose Us?
Our brand stands out for its eco-friendliness and handcrafted quality. Each item is made by skilled artisans who pour their expertise and warmth into every piece. By choosing us, you support artisans and our shared goal of preserving traditions while inspiring people worldwide to value them.